Custom Apparel Equals Thousands of Walking Billboards

Custom apparel or screen printed apparel is a very effective and cheap means of advertising or showcasing a business, product or ideal. In fact, it is one of the most popular and desirable promotional products available.

Although one of the most commonly customized articles of clothing is the good old t-shirt, your custom promotional apparel options are certainly not limited to it. Many companies offer custom screen printing, embroidery and monogramming of baseball caps, shorts, polos, robes, jackets and more.

For years, custom apparel has been a very popular and sought after giveaway product for any and every business. The companies that are really good at creating product awareness even have people paying to advertise their product or company for them.

If you’re selecting custom apparel for a promotional giveaway product at a trade show or other event, here are a few things you can do to maximize the effectiveness of your marketing strategy:

1) Know who you are marketing to. Do whatever market research is necessary, because this is the most important ingredient to a successful marketing campaign of any type.

2) Choose the perfect custom clothing item to fit your market, brand and trade show or other event.

3) Develop a means to deliver your message or sales pitch to your target audience or collect market data during the distribution of your promotional products.

4) Remember to follow-up on the leads that you get. If you don’t, you might as well be donating these tshirts or sweatshirts to charity.

Here are a couple of suggestions for buying customized clothing for the newbie:

1) If you’re looking to utilize customized clothing to uniform your employees, be sure to choose comfortable, quality products which fit your business image and level of professionalism.

2) Consider buying in bulk to save money. Many custom clothing and screen printing companies will charge a set up fee but offer considerable discounts for bulk orders. The savings for ordering in bulk can be quite substantial.

3) If you’re looking to be as cost effective as possible, be flexible about the style and color of the apparel you’re having customized. You may be able to save quite a bit of money by going with a simple white tshirt rather than a colored one. You might also consider a poly/cotton blend tshirt if cost is a big issue. Using a 50/50 cotton blend tshirt vs a 100% cotton product will dramatically reduce the price per unit.

4) Remember that large size apparel usually costs more. If your market is solely made of of individuals who wear a size XL there may not be much you can do, but if your market can be reached with children’s sizes this might save you some cash.

5) If you’re designing your own custom t shirts or the like, keep in mind that generally, the more colors you use and the more places on the garment that you choose to embroider, screen print, or otherwise customize, the more it adds to your bottom line.

6) Before committing to a design of your own custom apparel or custom shirts, seek the advice of a professional company which specializes in customizing and screen printing clothing and other promotional items. They can help you with every step, to be sure that the final product, be it an employee uniform or a promotional t-shirt, will be a professional looking design of quality craftsmanship.

Tips in Getting Efficient Customized Shoes

One of the most fundamental clothing merchandise are shoes. They can be considered as the most trustworthy form of footwear that can be used in a wide range of occasions. Custom apparel won’t be complete without the use of right foot gear. The large thing about these products is that their use extends to cover other grounds like displaying.

If you think shoes can’t be used as exposing instruments, then you’d have to think again! Just like any other custom printed apparel out there, promotional shoes and footwear also have large potential to turn common trade shows into great ones. They can be personalized with any business name and logo and then handed out to everyone. These merchandise can even serve as the perfect personnel incentive for when you want to reward them for their hard work.

Here are more premises why you should consider exhausting imprinted shoes in your next exposing campaign. Check out their plus points and detect whether they fit your group’s functions:

Targets All Genres of People – You won’t have to be limited by especial target group because with customized shoes, you can accord them to practically anyone you see or meet.

Far-Reaching Imprinting Area – These gifts have lots of spaces for your business name and logo and even for other information such as website and office address.

Custom printed clothing items like custom logoed shoes can just be the next big thing to hit your displaying campaigns. Read a few bugs given below so you can have lighter time searching for the right ones:

Order the Comfy Kinds – Rubber and leather are just some of the materials clear to accord comfort to your recipients. Have a go at prioritizing them over the other shoe breeds.

Check Merchandise Before Customization – Just like in shopping corporate apparel clothing wholesale, inspect the overall quality of the shoes first before you even attempt to personalize them to counter potential future embarrassment.

Fundraising With Custom Apparel

Choosing to sell apparel items for a fundraiser is one of the most popular ways that schools and other organizations raise money. Whether you choose to offer a t-shirt, golf shirt, or hat, apparel is typically a good seller and can generate big profits for your group. There are some things you can do to ensure that your apparel will be something the public wants and your fundraiser will be a success.

Why is custom apparel a good choice for fundraising?

People are more likely to make a purchase if they believe that they are buying something useful or worthwhile. Since everyone wears clothes, apparel is considered a valuable item that people need to buy anyway.

A well-designed, custom piece of clothing works as a walking billboard to get your organization’s message free exposure. All of the people who purchase your shirts or hats will be giving you free advertising for your group while they enjoy the cool shirt they purchased from you. It is a win-win for both the group trying to raise funds and awareness and the person who supported the fundraiser.

What type of apparel should you sell?

When choosing apparel to sell for a fundraiser, you need to consider the audience that you will be selling to. College, high school and elementary students will typically prefer a t-shirt for a few reasons. First of all, t-shirts can be produced fairly inexpensively so they can be sold at an affordable price. For students on a fixed budget, this makes a t-shirt more appealing. Visit any school or university and you will notice that the majority of students wear some kind of t-shirt everyday. This tells the fundraising group that a t-shirt is a valuable product and will most likely sell well.

Schools are not the only target when fundraising. Some organizations may be focusing on selling to an older group or the working class. If this is the case, t-shirts may not be the best option. Older people tend to wear t-shirts less often than the younger generation. For this group, you may consider selling a custom golf shirt that could be worn while working or relaxing.

Who should design the apparel?

It is important to understand that you must offer a high-quality product if you want to generate sales. People are not willing to buy an inferior product, no matter what the money is being used for. Enlist the help of professionals who know how to design and create a good quality product that will appeal to your target audience. In general, people are willing to pay a little more for a product that they find valuable.

A company that specializes in graphic apparel will be able to guide you toward products and designs that will most effectively spread your message and entice your audience to make a purchase. Their graphic designers know how to create apparel that is able to communicate a message and appeal to even the most fashionable person.

Selling t-shirts, golf shirts, hats, and other apparel is a fun and easy fundraising event for any group or organization. With the right product, targeted at the right audience, your sales will be huge and your fundraising efforts will be a success.